So now you have found the perfect entertainment for your party, but you are reluctant to send a deposit check to someone you found on a google search without knowing if they are for real. How do know if they are worthy of your trust?
The very first metric is the quality of their website and video. Is it professional or are there misspellings and grammar mistakes? If they can’t take the time to use spellcheck for their promotional website copy, you should question how the rest of your dealings will be.
The next consideration is the initial communication. Are they demonstrating a clear understanding of the details of your job, or are they just copy-pasting text into an email without any attention to the specifics of your particular event? If an entertainer can’t take the time to read and address your very specific requirements, this is a clue that communication will be an issue. If they spend more time and effort in trying to get your deposit than they do in trying to understand your needs and how you want them to fit into the vision of your event, then beware.
Ask for references and then follow up with a phone call and not just an email. When you speak with the references ask very specific questions not only about the quality of their performance but also about the booking process and the communication. If these are corporate references, try and reach the person through a number on the corporate website rather than the number the entertainer provides you. This extra step may ensure that they are not simply sending you to a sympathetic friend or relative. Ask if there were any problems or things that they didn’t like. Ask for details of their performance. If they are legit, they will have very specific memories of the performance. Read between the lines. If they are luke warm about the experience, maybe they are just too nice to say negative things. If they are gushing with excitement and sound like a promo piece for the entertainer, then maybe that is exactly what they are. Speak to more than one reference if possible. One of the best references you can have is a professional event planner. Chances are these people will give you an honest opinion not just of the show, but of the professionalism of the entertainer.
Connect with them personally on a social networking site like Facebook or even better, Linked In. This provides a level of accountability as you may have access to their connection list. If they are legitimate, this shouldn’t bother them. Read through their posts and get a feel for the person you are dealing with. Again, as with calling references, does their profile ring true, or is it something that looks contrived?
Google both the name of the business, as well as the name of the person you are dealing with. See what comes up. You may find online reviews, or personal history that will help you make your decision. Reviews that are posted directly on the entertainer’s website may not be reliable, so dig deeper.
Make sure you have a physical address for them. If they are asking you to mail a check to a PO Box, you may wish to dig deeper about where they are actually located. Google the address to make sure it makes sense. The more information you get about the actual person or business you are dealing with, the better equipped you will be to make a decision about hiring them.
Are they willing to send a contract with specifics of your event? Most entertainers will provide this. Some don’t think it necessary. If you’re hiring a clown to come in for 15 minutes for a child’s birthday party and you’re paying $75, it may not be important. But if you are paying $12,000 for a 14 piece orchestra for your wedding reception, you want to be offered a contract.
Are they priced fairly? If you are hiring a DJ for your wedding and you get 4 prices of $1500-$2000 and 1 price of $300, you might want to ask yourself how the low priced DJ can afford to even do business. Maybe he’s just starting out and can’t get jobs any other way. And maybe you are willing to take a risk on him to save yourself money. But just understand that you don’t get anything for nothing.
Ultimately it comes down to a gut feeling. Does all the information ring true? Is the communication good? Are you willing to enter into a legal contract with the person on the other end of the email? If so, our next blog post will be about the nuts and bolts of entertainment contracts.