As a Dueling Piano entertainer, I’ve worked in clubs and I’ve worked in corporate settings. I’ve seen performers get away with things in clubs that they could never get away with in a corporate setting. So many performers are very talented and creative people, and yet when it comes to translating that into doing corporate shows, they are clueless.
There’s so many critical things required of Corporate Entertainers. Many of these are the very same things that are required of any employee of a Corporation, i.e. dependability, communication, professionalism, lack of ego, ability to be part of a team, etc, etc. Many times successful artists have made their career out of being an individual, and not conforming. As an artist this may be critical, but as a corporate entertainer it can be a hindrance, especially off the stage.
But assuming they have these basic requirements and are on point with the business aspects of corporate work, the most important thing is that they must be able to capture and hold the attention of the group. They must be interesting. In order to be interesting they must relate to the audience. It’s the event planners job to hire to right entertainment for their group. If they hire redneck comedian Jeff Foxworthy to do a Investment Banker’s Convention in Montreal, or, similarly, hire Beyonce to do a bikers convention in Tulsa, it’s probably going to be doomed from the start.
If your group is high energy, you want to hire a high energy act. The choice of entertainment may depend on how much your crowd will be drinking. Have they been worn out by traveling all day, and if so, maybe you want to keep it short and snappy. Or maybe they’ve been in serious and staid conferences and classes all day and this is the opportunity for them to loosen up.
Speaking as a performer, once you are onstage, it’s important to identify where your audience is coming from, and be able to adapt. Do I try and grab them right away with a high energy set, or do I start out a bit slower, and let them ease into the show before rocking their socks off? If the crowd is still eating, I’m probably not going to try and force everyone to sing along to Crocodile Rock with a mouth full of Haddock. If I play Billy Joel, and I don’t get the response I’m looking for, I may change gears mid-song and rap out a chorus of Ice, Ice, Baby to see what I get back from the audience. I am constantly scanning the audience to determine what the next move should be. And that’s one of the most important skills a Corporate Entertainer must have. They must be able t0 read the crowd and adjust.
As an event planner, you will want to see video of all unknown performers. You will also want to speak to other event planners that have used this performer before and ask very specific questions about how they related to the crowd, and how the crowd related to the performer.